![]() The company did not reveal the base Air’s 0 to 60 time. The Air Dream Edition goes zero to 60 mph in 2.5 seconds, while the Air Grand Touring goes 0 to 60 in 3 seconds and the Air Touring in 3.2 seconds. The Air Grand Touring and Air Dream Edition will arrive in the second quarter of 2021, while the Air Touring will arrive in the fourth quarter of 2021 and the Air in 2022, the company said. Want to invest in electric vehicles?: Start with their parts Tesla's longest-range electric car is the Model S Long Range Plus, which gets 402 miles and starts at $74,990, though it can cost more than $100,000 when options are factored in.Ħ keys to Tesla's future: Elon Musk's electric car maker beats existential threats Lucid developed a proprietary electric motor, electricity inverter and stackable battery pack system based on its expertise in developing batteries for Formula E race cars. Lucid CEO and Chief Technical Officer Peter Rawlinson, who previously served as chief engineer for the Model S, said the production will begin in early 2021 at the company’s plant in Arizona. Pilot production has already begun, he said. Lucid Motors has debuted the production model of the Lucid Air, a slickly designed midsize sedan boasting many of the same features as Tesla’s ultra-luxury Model S. That means you could drive from New Orleans to Nashville, from Washington, D.C., to Indianapolis., or from Chicago to Lincoln, Nebraska, without having to charge up. Silicon Valley-based Lucid Motors, one of several electric vehicle startups hoping to become the next Tesla, revealed an electric car capable of going up to 517 miles on a single charge. The days of fearing that you might run out of juice when driving an electric car may be coming to an end with the development of the longest-range battery-powered vehicle yet. “There was certainly an element of risk,” said Placek, who was quick to point out that without a strong client team with a vision and willingness to take the risk that being truly new requires, Lucid Motors would not exist.Watch Video: New electric car manufacturer: Lucid Motors is coming for Tesla “The name does everything we wanted,” said to David Placek, “It certainly does not sound like a car, but gives you a sense of innovation and intelligence which is what Atieva is all about.” For Placek, whose company coined Subaru’s Outback and Forester, Mercedes Metris, Toyota’s Venza and Scion brands, and GM’s OnStar, the name is certainly a standout. Lucid, a real English word - an adjective, which is peculiar for a car name - that conveys the notion of intelligence and awareness from its meaning as well as smoothness and simplicity from its sounds. Next, three small creative teams were briefed and deployed against a range of creative goals and targets.ĭuring a review of dozens of potential solutions, one name received the most attention for its meaning, sounds, and surprising grammatical structure. Lexicon’s linguists in China, Germany, France, Mexico, Spain, Canada, and Japan began to gather intelligence on the culture of electric vehicles and existing brands of cars, motorcycles, scooters, and e-bikes in each market. With a mission to “amaze customers through outstanding performance, beauty, space, and intelligence,” Lexicon initiated the creative process. Among these soaring goals for the company and the vehicle, the team set a very unique objective for the name: “We don’t want it to sound like a car.” That request, combined with the fact that the vehicle is far beyond the ordinary, opened up creative possibilities for Lexicon way beyond more traditional automotive projects. Staking a new claim for America in the luxury vehicle category, the client team wanted to recapture the spirit of innovative engineering in the heart of California. “In this case, the client made it easy,” said David Placek, the President of Lexicon Branding, who worked with Silicon Valley-based Atieva to create a new name for the company that is building an intelligent, electric luxury vehicle.Īccording to David, Lexicon started the program with a presentation from then-Atieva that was truly inspiring. alone, developing a name for a new car is a big challenge. With over 25,000 trademarked brand names in the automotive category in the U.S.
0 Comments
Leave a Reply. |