MadCap's founding CEO, Anthony Olivier, had been eHelp's CEO. He saw an opportunity to compete with RoboHelp by rewriting the program using XML and expanding the software. MadCap co-founder Bjorn Backlund had headed the RoboHelp development team. After it was bought by Macromedia in 2003, the eHelp developers were laid off. Some of MadCap Software's founders were associated with eHelp and its core product, RoboHelp, a help authoring tool. MadCap's authoring tools are all based on xHTML. ![]() Several principal managers, software engineers, and support personnel were recruited from rival firms, such as Adobe Systems and Macromedia, to found MadCap Software. MadCap Software is an American computer software firm headquartered in San Diego, California that creates help authoring tools and solutions for technical writers and documentations teams. Help authoring tool technical documentation
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